+20m gamers in the UK (PC / Console and casual)
+14m gamers via mobile phone
Active Female gamers play an av. p/ 6hrs per week with Males playing 10.
7% of all online time is spent playing games
There are 9m Xbox/PS3 in the UK and a further 10m Nintendo Wii’s
Facebook has 500m members and 200m of those play regularly play games in it (ie. Farmville)
Mobile
It took 14 years for the 1st billion phones to be sold and only a year for the 4th
Mobile commerce accounts for £2.8bn in the UK but only 3% of companies are mobile enabled
33% of all mobile searches are location specific
Mobile searches grew 400% last year
20m UK mobile internet users
The average smartphone user is using the mobile internet for 34 minutes a day
Prediction? By 2015 your mobile will have replaced yoru keys and cash spending...
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