Different Digital Display

Have you seen this? Assassin's Creed Campaign, digital creative and new formats that interlink and run across different sites.They've linked YouTube to MSN and then only click through to their own landing page.

It really shows that it's about:
1) Engagement, captivating your audience and providing relevant content within the ad unit
2) Interrupt the user journey only to enrich  and add value
3) Generate stand-out through innovation

Quite amazing really:

http://www.youtube.com/user/assassinscreeduk

Same principle but across individual ad units within a page:
















http://www.flashtalking.net/view/demo/7624/1/