International Mobile

China has 842m mobile subscribers

http://digital-stats.blogspot.com/2010/11/china-has-842m-mobile-phone-subscribers.html

"Total telephone subscribers saw a net increase of 7.56 mln in October, with mobile subscribers growing by 8.74 mln to 842.04 mln, and fixed-line subscribers dropping by 1.18 mln to 300.09 mln. Broken down by traditional fixed-line and PHS, the PHS subscriber base declined by 1.17 mln subs to 31.65 mln, while traditional (i.e. non-PHS) fixed-line subscribers decreased by 20,000 to 268.44 mln.

A total of 67.38 bln SMS messages were sent during the month of October, bringing the total for the first 10 months of 2010 to 685.27 bln, a 6.8% increase over the figure during the same period of 2009."

There are 506m mobile subscriptions in Africa

http://digital-stats.blogspot.com/2010/11/there-are-506m-mobile-subscriptions-in.html

"The number of active mobile subscriptions in Africa crossed the half-a-billion mark in the third quarter of this year, to reach 506 million at end-September, according to research by UK-based Informa Telecoms & Media.

The report, published on the researcher’s website said at the end of the third quarter of this year, Africa accounted for 10% of the world’s mobile subscriptions and was one of the world’s fastest-growing regions – with the subscription numbers increasing 18% over the year to September."

Mobile Phone Orchestra

Taking the musical instrument to the next level and adding an element of global social networking... Interesting.

Different Digital Display

Have you seen this? Assassin's Creed Campaign, digital creative and new formats that interlink and run across different sites.They've linked YouTube to MSN and then only click through to their own landing page.

It really shows that it's about:
1) Engagement, captivating your audience and providing relevant content within the ad unit
2) Interrupt the user journey only to enrich  and add value
3) Generate stand-out through innovation

Quite amazing really:

http://www.youtube.com/user/assassinscreeduk

Same principle but across individual ad units within a page:
















http://www.flashtalking.net/view/demo/7624/1/

Brand advocacy with Coca Cola light on their 25th anniversary...

Yet another brand that shows that it understands that the cumulative effect of lots of small gestures can create a lot of noise.  

New browser experience or just another gimmicky social networking facilitator?

http://www.rockmelt.com/



NYT Review

RockMelt: The User Manual

By PAUL BOUTIN

RockMelt’s browser interface.

Last week, a start-up company called RockMelt unveiled a free browser for PCs and Macs, customized for people who live on social networking sites. RockMelt has gotten a lot of attention, because the company’s management and investors include several of the “Netscape mafia” who built the first widely successful browser in the early 1990s, including the Silicon Valley wunderkind Marc Andreessen.

(...)

RockMelt’s goal is to let people keep on top of Facebook, Twitter and Google as quick, efficient side tasks, rather than going to separate sites for each. The company plans to add support for other sharing services, too, like Flickr, YouTube and LinkedIn. There are plenty of other social-network-console products already out there, but RockMelt’s clever implementation is worth a spin.

"Dinner Party" Stats

Gaming
+20m gamers in the UK (PC / Console and casual)
+14m gamers via mobile phone
Active Female gamers play an av. p/ 6hrs per week with Males playing 10.
7% of all online time is spent playing games
There are 9m Xbox/PS3 in the UK and a further 10m Nintendo Wii’s
Facebook has 500m members and 200m of those play regularly play games in it (ie. Farmville)


Mobile
It took 14 years for the 1st billion phones to be sold and only a year for the 4th
Mobile commerce accounts for £2.8bn in the UK but only 3% of companies are mobile enabled
33% of all mobile searches are location specific
Mobile searches grew 400% last year
20m UK mobile internet users
The average smartphone user is using the mobile internet for 34 minutes a day
Prediction? By 2015 your mobile will have replaced yoru keys and cash spending...

Inspirational: The Influencer

INFLUENCERS TRAILER from R+I creative on Vimeo.


http://www.influencersfilm.com/#/Home

Virtual game made real: Mini

Through simple and easy to use mobile technology MINI create an engaging game. A virtual treasure hunt, where by-passers become your enemies and the city becomes your playing field.