Digital Media Museum

Adobe builds an all-digital museum created to showcase all forms of digital art and media. The vision for the museum is to celebrate digital media and the artists who are embracing and exploring its limitless possibilities. The venue invites visitors to thoroughly explore the interactivity, lack of physical boundaries, and 24/7 availability of the online world.

Band plays entire song with 4 iphones

Atomic Tom produce an iPhone-inspired video, playing an entire song on Apple apps.
Gizmodo suggests: “Authentic or not, the dudes sound great with a very minimal setup, and their fellow passengers seem entertained enough—which is more than you can say for your average Subway crooner. Note to future bands: maybe you don’t need the pricey instruments to begin with?”

360 Video experience

You can scroll around the scene while it's playing and watch the video from 360 degree angles. Watch it more than once and you'll find different hidden scenes, you may have missed while looking a different way when watching it the first time. Fun.









And a 360 degree view on surfing. The effect that many people first saw in The Matrix. Awesome!

Google launches "hyperlocal" ads

Mobile search still represents a very small part of global search traffic but it appears that Google is becoming more and more keen on capitalizing on it's potential.

Google introduces "hyperlocal"  ads, an ad format that takes full advantage of mobile's geo-targeting capabilities by providing distance information directly within the ad. Moreover, local businesses are also able to include click-to-call and click-to-site option simultaneously within the same ad.

Virals that spread in 2009 & 2010

http://thefuturebuzz.com/2010/08/02/viral-images-2010/

Music: Just for fun

Facebook Mobile Stats

Microsoft's Vision of the Future...

... or is it?

A Colourful World

I love this ad for three reason: the colour, the community and the music! 

Tablets

Review on tablets with a focus on Blackberry's new launch... 

Making Future Magic

Another great and innovative way of using an ipad...

The Future of Books

Nelson, Coupeland and Alice

Even though I don't think ebooks will necessarily replace hard copies I love the idea of interacting with a story and engaging on different levels. My vote from a personal perspective would go for Alice as it embraces adventure, exploration and escapism. Imagine reading the da Vinci code or Harry potter on Alice, brilliant!! 

For any non-fiction read Nelson would have to be a Must. Imagine the life of a student if reading material were linked to sources, discussions grouped, real-time updates part of your reading experience: invaluable! 

And finally Coupland, a professional network that allows colleagues to share reading lists and make recommendations. a great way it would seem to stay up to date with what's going on in your field.

If you want to continue and evolve the discussion,visit http://www.facebook.com/ideobigconversations

Audience Research

A recent Nielsen survey shows that Apple iPad owners skew younger and male. 65% of them are male and 63% are under 35. iPad owners tend to be more receptive to advertising; 39% say ads on their connected device are new and interesting (compared with 19% of all connected device owners), and 46% say they enjoy ads with interactive features (compared with 27% of the rest).

Perhaps most important to advertisers, iPad owners are also the most likely to have made a purchase as a result of seeing an ad on their connected device.

http://tech.fortune.cnn.com/2010/09/28/ipad-owners-younger-and-more-male-kindles-richer-and-better-educated/